Right breed. Right breeder. Rightdog.

Tell us about your life. We'll help you find the dog that fits it.

A real conversation about what you actually need, then a shortlist of health-tested UK breeders and rescues, with your enquiry emails already drafted. We take nothing from breeders.

Free fit-check, around ten minutes. Want help finding the right breeder as well? Go straight to the full consultation · £29

01

A candid conversation about your household, your routine and what you actually want from a dog.

02

An honest verdict, even if it is not the breed you had in mind.

03

Breeders and rescues found, with what each one states and where, and your enquiry emails drafted in your voice.

What you take away

A shortlist you can act on the same day.

Every recommendation names its health testing, its distance from you, and why it made the cut. Nothing sponsored, nothing paid for by breeders.

Meadowbrook Labradors · Kent
RKC Best Practice

Hips and elbows scored, clear eye tests, lists hip, elbow and eye results for both parents, puppies raised in the home. Around 40 minutes from you.

Included because their health testing goes beyond the tier minimum, and they interview buyers as carefully as you should interview them.

Enquiry email drafted1 of 4 on your shortlist
Ashcroft Cocker Spaniels · Oxfordshire
RKC Best Practice

Show-line cockers, full DNA panel on both named parents, one litter a year. About 90 minutes from you.

Included for the temperament of their line and a breeder who is candid about which of her puppies would suit a busier household.

Enquiry email drafted2 of 4 on your shortlist
Fenwick Working Retrievers · Norfolk
RKC Good Practice

Working lines, hip and elbow scored, gundog homes preferred but not required. Two and a half hours from you.

Included because the health record is thorough and she is honest that her puppies need a job, which matches how you described your weekends.

Enquiry email drafted3 of 4 on your shortlist
Second Chance Retriever Rescue · West Yorkshire

Rescue specialising in retrievers and retriever crosses, home-checks and follow-up support. Around three hours from you.

Included so you have a rescue option to weigh against the breeders, with dogs assessed in foster homes rather than kennels.

Enquiry email drafted4 of 4 on your shortlist

Illustrative example. Your shortlist is built for you.

How it works

Three steps. One careful decision.

01

A real conversation

You sit down for a candid guided conversation about your household, your routine, and what you actually want from a dog. The questions are structured, the follow-ups are honest, and if something doesn't add up, you'll be asked about it.

02

A considered recommendation

We confirm, or respectfully challenge, the breed you had in mind. You leave with a written summary explaining the fit, the trade-offs, and what to watch for, written in plain English.

03

A shortlist of breeders, ready to contact

We hand you three to five UK breeders within a sensible drive, biased toward kennels meeting the Royal Kennel Club Health Standard and the health testing they state, along with a personalised enquiry email drafted in your voice for each one.

Our story

Why we built this.

We started this because too many families end up with the wrong dog, not through carelessness, but because the advice on offer is shallow. A quick tick-box tool on a pet retailer's site cannot tell you whether a working cocker will cope with a small London flat, or whether the breed you've fallen for carries health or temperament risks you haven't yet fully weighed.

What people actually need is the conversation they'd have with a knowledgeable friend, someone who'll ask about your evenings, your children, your last dog, and what you couldn't bear. Then say honestly what fits, what doesn't, and where to find a breeder worth trusting.

That conversation used to be the preserve of people who happened to know the right person. We're trying to make it available to everyone choosing a puppy in the UK.

Common questions

Before you begin.

Is this a real person or AI?
It's an AI consultant, built on a large language model and briefed to behave like a thoughtful, knowledgeable guide. It asks, listens, and pushes back rather than rushing you to an answer.
How long does it take?
The free fit-check is around ten minutes. The full consultation is 20 to 40, but you can pause and come back; we save your conversation as you go.
Will you tell me what I want to hear?
No. If your circumstances don't fit the breed you came in with, we'll say so and suggest alternatives worth considering. The point is to be right, not flattering.
Where do the breeder shortlists come from?
We bias heavily toward breeders meeting the Royal Kennel Club Health Standard (Best Practice or Good Practice tier), kennels with the health testing they state on both parents, and home-raised litters. We will not include pet shops, third-party sellers, or online listings that state no health testing.
Do you sell puppies?
No. We never take a fee from a breeder. Our only income is from you, which is the only way our advice stays honest.

We never take a fee from a breeder. Our only income is from you.

Ready when you are.

Pour a coffee. Find ten quiet minutes for the fit-check, or longer for the full thing.